11 examples of how Feedly users track specific concepts across millions of sources with Leo Web Alerts – Feedly Blog

The best way to get inspiration to create your own Leo Web Alerts and optimize the signal-to-noise ratio for your intelligence purposes is to look at examples that other researchers and analysts have created in Feedly. Here, we’ll show you examples of Leo Web Alerts that real Feedly users across industries use to track relevant trends and topics across the web. 

Track emerging trends

Analysts at a gaming company combine the Non-Fungible Token (NFT) concept with Video Games to track NFTs in their space.

Keep up with innovation

Track innovation by your competitors or companies of interest, whether they’ve filed a new patent or created an existing technology.

Research the strategic moves of your competitors

An analyst at a retail company tracks the strategic moves their competitors are making: Are they launching new products? Raising funds? Signing partnerships? Combine the company with the various strategic moves you’re interested in to track these happenings.

Research consumer behavior

​​Analysts in the finance space combine the Consumer Insights concept with the Finance Industry” topic to surface insights on changes in consumers’ behavior in their space.

Find inspiration for your content marketing 

Content Type concepts look for specific types of content (tutorials, listicles, expert insights, interviews, etc). Content creators and content strategists find inspiration for specific types of content by combining a content type with a social media platform, industry, or topic. For example, if you’re a social media strategist, you can track TikTok AND Tutorials to find examples of existing tutorials about TikTok.

Keep up with business leaders

This one’s simple. Salespeople targeting leads interested in specific leaders in the space just ask Leo to track that specific person.

Try Feedly for market intelligence

Automate analysis with machine learning and effortlessly surface the insights that matter to you. 


Discover and research critical vulnerabilities and zero-days

Cyber threat intelligence analysts use the Vulnerability concept to track vulnerabilities and filter them based on their CVSS score (actual or predicted). They combine the Vulnerability concept with a specific company, whether one of their customers or in their supply chain, to keep an eye out for critical vulnerabilities affecting the company.

Research threat actors

Analysts research specific threat actors and their corresponding tactics and techniques according to the MITRE ATT&CK framework by combining Threat Actor names with the Tactics and Techniques (MITRE ATT&CK) concept.

Track cyber attacks

Analysts use the Cyber Attacks concept combined with companies of interest (their own company, vendors, customers, or competitors) to track cyber attacks affecting these companies.  

Try Feedly for Cybersecurity

Streamline your open-source intelligence workflow with Leo, your easy-to-train AI research assistant. 


Track scientific breakthroughs

Researchers at biopharma companies combine their disease of interest (like Diabetes Mellitus, Type 2) with the Scientific Breakthroughs concept to stay on top of the latest breakthroughs and innovations made by companies, startups, and research teams around this disease.

Track regulatory changes

Researchers at top pharma companies combine the concept of their disease of interest (Neoplasms, in this case) with the Regulatory Changes concept to track new laws and regulations, high-court rulings, bans, FDA and EMA approvals concerning this disease.

Try Feedly for Biopharma

Create personalized biopharma feeds to proactively track specific diseases, topics, and trends.


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